Fishing

Traditionally a fishing shirt means a long-sleeved vented shirt built for sun protection on the water. These are different — they are Hawaiian shirts printed with fishing motifs and your own face, made to be worn to the trip rather than during the cast.

Rods, reels, lures, bobbers, tackle boxes, boats and the catch itself — bass, tuna and trout — with your own face repeated through them.

It is one of the most-bought gift categories here, alongside golf. A shirt with his own face among the lures gets worn and photographed in a way another tackle box does not.